From provocative runway moments to inspiring sartorial statements, iconic fashion show moments throughout history have had the power to make us gasp in surprise and marvel in admiration. From supermodels strutting their stuff to unforgettable acts of couture, this article looks back at the most memorable showstopping moments that have taken the fashion world by storm.
1. Capturing the Magic of Iconic Fashion Show Moments
Fashion shows have become a major part of the global fashion industry as they help introduce and create trends. With that comes iconic fashion show moments that captivate audiences and create a timeless presence in fashion history.
- Balmain’s FW16 Show during Paris Fashion Week made history with a star-studded cast of models, featuring Kendall Jenner, Gigi Hadid and Jourdan Dunn. Their dramatic outfits and synchronized catwalks captured the audience’s attention, making for an unforgettable show.
- Before Balmain, we can’t forget the iconic presentation of Alexander McQueen’s Spring/Summer 1999 collection at the Paris Theatre Des Champs-Elysees show. Introducing the world to “bumster” trousers, the show featured models coming down illuminated steps, delivering powerful music and an unexpected finale.
Stella McCartney’s Spring/Summer 1999 show in Paris gave us another iconic fashion moment with a bright and colorful show. Models wore bold colors and sheer materials, creating a fun and joyous atmosphere throughout the venue. That same collections also introduced us to the iconic “Pencil Skirt”.
Viktor & Rolf presented a highly theatrical show during the 2006 Paris Fashion Week, featuring heir iconic models walking on a white carpet while carrying a book showcasing every look from the collection. The audience was an overwhelmed yet inspired by the creativity of the presentation, as it truly captures the essence of the fashion show.
We could go on about the list of iconic fashion show moments, from Rei Kawakubo’s dramatic 18-minute presentation of the Comme des Garcons’ “Collection of Tears” to the modernistic 2019 Balenciaga fall/winter show. While fashion shows have often become a more a production than a runway show, we still remember and appreciate the moments from the iconic shows.
2. Setting the Tone: Memorable Runway Highlights Through the Decades
The story of the runway is an ever-growing and evolving one, shaped by the inspirations, passions and trends of each new era. From the jazz scene of the roaring 20s to the glitter and glam of the 80s, an array of memorable fashion moments have dazzled us with their impact and remained iconic throughout the years. Let’s take a tour of some of the highlights.
The 20s: Jazz Age
The 20s, or the “Jazz Age” presented a dynamic and creative atmosphere for fashion to blossom, in-line with the rebellious new sound of jazz. Audacia Ray, a Harlem-based fashion writer and historian, summarizes it best: “From the 1920s through the 1940s, African-American style was revolutionary and influential. On the runway, black styles had a tremendous impact on American fashion.” Ruffles, beads and ultra-luxe fabrics made their spotlight debut in luxe evening gowns and sharp men’s suits. Alongside a shift away from the Victorian modesty of previous eras came a sassier, confident approach to dressing, with extras thrown in like hats, beads and feathery fringe.
The 40s: Military Chic
The U.S. found itself engaged in the Second World War during this period, and this was reflected in many designer creations, in particular through oversized collars, menswear inspired designs and loosely tailored trousers. Elaborate hosiery and snappy loafers completed the looks, which embraced classic military elements but in a delicate, softer guise. Tailleurs, or two-piece tailored suits for women, a style which we continue to love today, were popularized by French designer Jean Patou.
The 60s: Westward Swing
The 60s era saw a surge of appreciation for the West in fashion trends. Cowboy boots, plaids, denim and silver and turquoise adornments made their statement. Men’s fashion maverick Pierre Cardin encapsulated the shift towards the Wild West with his designs. But it was Courréges, known for his “space age” inspired couture which really showed the power of the decade. His creations took on the newly revived tweed look, mixed with mod twists such as knee-high boots, quilted jackets and sleek mini-skirts.
The 80s: Big Shoulders, Bigger Hair
If there was ever a time where excess and boldness ruled, the 80s was it. The decade heralded the arrival of oversized silhouettes, especially on the shoulders, and thigh-high leg openings. Bold patterning, leggings, acid wash denim and shoulder-padded blazers played a big part in the decade’s wardrobe. Fringe and leather, especially in the form of jackets, also defined the era, expressing that trademark carefree rock and roll spirit. Meanwhile, big hair with flamboyant styling added a zing of flair to the looks.
3. Strategies Behind the Curtain: Unveiling the Details of Fashion Show History
From time immemorial, fashion shows have been an integral part of the fashion industry. For decades, these events have showcased and promoted renowned designers, captured the attention of buyers, and shifted trends. Despite their rich history, fashion shows often operate in near-complete secrecy from the public. In this section, we’ll shed light on what lies behind the curtain, examining the processes, tips, and strategies that make a fashion show truly special — and profitable.
At the very least, a fashion show includes a runway, models, and clothing. The show’s secrecy begins long before guests arrive — each piece of apparel is carefully choreographed and ordered for a cohesive feel. Pre-planned elements such as music and lighting, too, all work together to bring the runway to life. While many of us associate fashion shows with well-known designers, independent boutiques, Etsy sellers, and even students can craft compelling showcases for their products and artwork.
Once the show itself is underway — often with fashion editors and buyers in attendance — its success boils down to two distinct components: presentation and promotion. Before we detail each of them, let’s review a few tips to ensure a smooth-running and successful fashion show:
- Research similar events to determine the lengths of performances and the numbers of attendees.
- Choose a well-ventilated space with proper lighting and sound systems.
- Usage of professional photographers, videographers, and props are great assets.
- Make sure models are well-fed and comfortable.
In terms of presentation, the details are paramount. Every element of the show — from the set pieces to the clothing itself — must be pre-planned and rehearsed. This includes ensuring the runway is long enough and that the models look their best. Professionalism and communication should be top priorities for fashion show staff, in order to ensure a great show. What’s more, editors, stylists, and buyers should feel respected and valued.
Nailing the presentation is an invaluable starting point, but it’s also necessary to get the word out and build buzz around the show. Properly promoted fashion shows can have an incredibly powerful effect, with their reach extending far beyond the attendees. Here, digital tools such as livestreams, social media posts, and relevant hashtags can spread the news, making the fashion show a huge success.
4. Drawing Inspiration from Iconic Fashion Show Moments: A Legacy of Stylish Innovations
For centuries, fashion has been a reflection of our ever-evolving culture, evolving along with the trends and ideas of its time. From the 1800s to today, the fashion runway has seen some of the most iconic looks and moments, all while leaving a lasting legacy of stylish innovations.
Iconic Runway Looks
- It’s hard to talk about iconic runway looks without bringing up the rise of the “power suit” of the 1980s-90s. From the impeccably tailored crisp lines and boxy silhouettes of Giorgio Armani to the power shoulders of Christian Lacroix, this trend changed the fashion industry forever.
- The “androgyny” trend of the mid-2000s when models donned slim-cut, androgynous outfits on the runway still has an impact today. It pushed fashion boundaries and inspired subsequent collections that pushed the envelope.
- Putting the spotlight on pre-owned fashion, Virgil Abloh and his 2016 show for Louis Vuitton brought the idea of upcycling to the public consciousness and challenged people to think about the environmental impact of their wardrobe choices.
Iconic Moments
- The rise of hoodies, thanks to Alexander Wang, could be seen in his 2008 runway show bringing streetwear to higher levels of sophistication.
- The impressive opening of the collaboration between Christopher Kane and Swarovski Crystal for the Fall/Winter of 2010 set the stage for spectacular changes in the fashion industry, revolutionizing and setting trends around the world.
- Gareth Pugh and LaClasse’s only fashion show for Spring/Summer of 2008 was an invitation-only event inside the contemporary art museum, Centre Pompidou in Paris. This show made a huge statement about the world of fashion, challenging the traditional runway and turning the attention to a more conceptual approach.
- The sheer power of the Spring/Summer 2017 Balmain show as Beyonce, Kendall Jenner and Gigi Hadid took to the runway to perform Beyonce’s hit song ‘Formation’ remains unforgettable.
These landmark runway looks and fashion moments prove that fashion and style, has no boundaries and continues to inspire innovators of all styles and backgrounds. From these moments, a legacy of stylish innovations continues where creators and designers can explore ideas to influence and evolve a new era of fashion.
From Grace Jones rocking the mohawk in the early 80s to Christian Sirano’s voluminous ‘pouf’ dress nearly four decades later, the world of fashion has a surplus of iconic moments to be remembered. Drawing inspiration from key fashion shows is a brilliant way to add glamour and gorgeousness to your daily outfits and let the spirit of couture remain alive and bright. Until next season, soak in the best of show-stopping styles, and head out with your own unforgettable style statement!
